Design & development
Design studio
Hundreds of new styles land every week. Virtual fittings compress the development calendar so a sample does not have to wait on a flight.
A single house
From the board to the mill, under one desk.
We make sustainable apparel design and manufacturing simple and accessible. In doing so, we intend to be the one-stop house a fashion brand uses to reach both — the board and the mill, under a single desk.
Continue to materialsHow the studio thinks
Four principles hold the collection together.
Simple
Simplicity, for us, is sophistication that still reads — in this season and in the ones after it.
Comfortable
Comfort is personal. We still treat it as the first promise to the wearer.
Sustainable
As the company is built, so are the boards: every design turns on a responsible fibre.
Timeless
We write for more than a drop. Intrinsic value over a trend that expires.
Weekly design flow
Newness without the long wait.
Hundreds of new styles land every week. Virtual fittings compress the development calendar so a sample does not have to wait on a flight.
100s
Profile-stated new styles arriving each week.
Virtual
Fittings designed to compress development and reduce sample flights.